T&S and Klarco: Doubling Down on Quality

May 14, 2025

T&S and Klarco: Doubling Down on Quality in a Price-Driven Market

How two premium brands are holding their ground in the Middle East — and why it’s working

In an era where cost-driven procurement is dominating much of the Middle East’s commercial kitchen space, T&S Brass and Klarco are doubling down on what they do best: quality, reliability, and long-term value. And instead of pulling back, they’re expanding — investing in a new state-of-the-art production facility and reaffirming their presence in the region.

A New Facility, A Clear Statement

According to Food Business Gulf, T&S and Klarco recently launched a new facility in Aviano, Italy, which spans over 13,000 square metres. This includes expanded production capacity, in-house testing and prototyping, automation improvements, and an upgraded logistics hub to better serve key international markets — including the Middle East.

This move signals one thing clearly: while others race to cut costs, T&S and Klarco are investing in precision, innovation, and performance.

The Regional Challenge

Over the past 8–10 years, much of the MEA market — especially when it comes to plumbing and prep — has shifted heavily toward low-cost, copycat products. Projects that once defaulted to premium brands now evaluate based almost entirely on price. Consultants are under pressure, dealers are watching margins, and many brands have responded by reducing quality or exiting altogether.

T&S and Klarco? They’ve taken a different route.

The Shift: Partnering with Amplify-Me

In 2022, T&S and Klarco began working with Amplify-Me to rethink their approach in the region. The focus wasn’t just on awareness — it was on commercial outcomes. Here’s how we helped reposition them:

1. Specification Support

We re-established relationships with consultants and design teams, ensured their products were listed in tenders, and helped introduce value-tiered product lines that fit different spec levels without compromising quality.

2. Dealer Engagement

We activated our dealer network across UAE and Saudi Arabia, driving awareness of Klarco’s multi-tiered brand strategy — including SABER-certified lines and budget-friendly options that still meet operational needs.

3. Data-Driven Outcomes

Since the partnership began, quotations are up by 30%, with over 3100 live quotes across 990 projects, involving more than 120 active dealers.

Why It’s Working

What many suppliers forget is this: consultants and dealers don’t want cheap — they want reliable. If a project goes wrong, they’re the ones answering the call. T&S and Klarco have doubled down on:

  • Certified products

  • Real product support

  • Long lifecycle cost savings

  • A local, responsive presence

By positioning themselves not just as suppliers but long-term partners, they’re winning back market share without diluting their brand.

Key Takeaway

The Middle East commercial kitchen market is tough — especially for premium brands. But there’s still room at the top. T&S and Klarco are proving that if you combine product quality, category-specific education, and on-the-ground support, you can grow even in a price-sensitive market.

And now, with a modern production facility backing that promise, they’ve raised the bar even higher.

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