Amplify AFrica
Amplify AF connects global commercial kitchen brands with real opportunities across South Africa and the wider region. With operations based in Johannesburg and warehousing in Cape Town, we offer a smart, low-risk route into the African market — combining remote-first efficiency with boots-on-the-ground sales support.
Amplify AFrica
Amplify AF connects global commercial kitchen brands with real opportunities across South Africa and the wider region. With operations based in Johannesburg and warehousing in Cape Town, we offer a smart, low-risk route into the African market — combining remote-first efficiency with boots-on-the-ground sales support.
Brands We Represent
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What We Do
How We Help You Grow in the African Market
Brand Representation
We act as your full-time in-market team, managing sales, building relationships, and growing your brand like it’s our own. No need to set up operations yourself.
3PL (Consignment Options)
Store your product locally without giving up control. We offer third-party logistics and will hold your stock on consignment, so ownership stays with you until it sells.
Brand Representation
Need a team on the ground? We’ll recruit, train, and manage sales teams, people who speak the language, know the players, and can follow up every lead.
What We Do
How We Help You Grow in the African Market
Brand Representation
We act as your full-time in-market team, managing sales, building relationships, and growing your brand like it’s our own. No need to set up operations yourself.
3PL (Consignment Options)
Store your product locally without giving up control. We offer third-party logistics and will hold your stock on consignment, so ownership stays with you until it sells.
Brand Representation
Need a team on the ground? We’ll recruit, train, and manage sales teams, people who speak the language, know the players, and can follow up every lead.
Meet The AF Team
Amplify AF is led locally by Lesley-Ann Geyer, your direct point of contact in the region. Learn more below.
Lesley-Ann Geyer
Lesley-Ann Geyer is the voice and face of Amplify AF. With 20 years in the commercial kitchen industry, she brings sharp insight, a trusted network, and deep product knowledge, working hands-on with dealers, end users, and specifiers to get results. You’ll struggle to find someone more driven or connected in the region.
Business Development Lead – Africa
Meet The AF Team
Amplify AF is led locally by Lesley-Ann Geyer, your direct point of contact in the region. Learn more below.
Lesley-Ann Geyer
Lesley-Ann Geyer is the voice and face of Amplify AF. With 20 years in the commercial kitchen industry, she brings sharp insight, a trusted network, and deep product knowledge, working hands-on with dealers, end users, and specifiers to get results. You’ll struggle to find someone more driven or connected in the region.
Business Development Lead – Africa
GET STARTED
Book your call
Whether you're a manufacturer looking to break into new markets, a consultant seeking the right supplier, or a dealer wanting to expand your portfolio, we’re here to help.
Fill out the form and one of our team members will get in touch within 24–48 hours to understand your needs and explore how we can support your goals. No spam, no pressure, just a real conversation with people who know the industry.
GET STARTED
Book your call
Whether you're a manufacturer looking to break into new markets, a consultant seeking the right supplier, or a dealer wanting to expand your portfolio, we’re here to help.
Fill out the form and one of our team members will get in touch within 24–48 hours to understand your needs and explore how we can support your goals. No spam, no pressure, just a real conversation with people who know the industry.
Get started
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Amplify General Trading L.L.C
Office 201-13,
2nd Floor, EMITAC Building,
Al Garhoud, Dubai, UAE.
P.O. Box: 73572.
Contact
© Amplify General Trading L.L.C. All rights reserved.
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Get started
Ready to Reach
More Projects?
Amplify General Trading L.L.C
Office 201-13,
2nd Floor, EMITAC Building,
Al Garhoud, Dubai, UAE.
P.O. Box: 73572.
Contact
© Amplify General Trading L.L.C. All rights reserved.
Powered by IceBreakerz