Where excellence meets efficiency in culinary equipment supply — helping manufacturers, consultants, and dealers connect faster, win more projects, and deliver with confidence.
Helping You Win More Projects With Less Friction
Being premium and market leading brands, our product quality, durability and reliability comes at a cost.
Winterhalter entered the Middle East in 08 but struggled to establish a foothold in the commercial project segment.
Amplify General Trading L.L.C. is a MENA-focused brand promotion and business development company dedicated to the hospitality and foodservice sectors.
With a deep commercial network across the region, we help global brands gain visibility, build strategic relationships, and secure placement in key commercial kitchen projects. From consultants to operators, we ensure the right people know your name — and your value.
Learn MoreOur mission is to amplify the presence and performance of commercial kitchen brands by connecting them with the people and projects that shape the industry. We focus on measurable outcomes: market penetration, consultant engagement, and real commercial wins. Every relationship we build is rooted in long-term success and local relevance.
We believe visibility creates opportunity, and clarity builds trust. Our approach is precise, relationship-driven, and focused on results. We represent our partners with professionalism and integrity, always aligning their goals with the needs of the market. Growth isn’t just a target, it’s a mindset we apply to every decision we make on your behalf.
Learn MoreWhether you’re a manufacturer looking to break into new markets, a consultant seeking the right supplier, or a dealer wanting to expand your portfolio, we’re here to help.
Fill out the form and one of our team members will get in touch within 24–48 hours to understand your needs and explore how we can support your goals. No spam, no pressure, just a real conversation with people who know the industry.
We act as a commercial kitchen agency, bridging the gap between top-tier manufacturers and consultants, dealers owners and operators . We support lead generation, brand representation, and local project execution, all while delivering cost-effective and high-speed results.
We charge a pre-agreed commission on the net value of equipment sold, only once a contract is signed and the order is placed.
You do. We work under your brand, with clear lines of communication and reporting so your team always stays in control.ltants, architects, and kitchen designers across the region. Leads come directly from our engagement with their pipeline.
We’re active across the GCC, Africa and wider Middle East, with specific strength in UAE, Saudi Arabia, and Qatar. We also support international projects via our consultant network.
Package 1 – Consultant engagment – fixed monthly retainer, based on opportunity.
Package 2 – leads – fixed monthly fee
Package 3 – Sales staff – monthly fee dependant on quality of team member/members required
A fixed Sales Commissions when leads generate sales – these apply only when sales are successfully closed.
We work with a network of developers, consultants, architects, and kitchen designers across the region. Leads come directly from our engagement with their pipeline.
No. Leads are exclusive to the brand we’re contracted with under that package.
Yes. We provide monthly activity reports, including leads generated, meetings attended, consultant engagements, and project status updates.
