Amplify AF connects global commercial kitchen brands with real opportunities across South Africa and the wider region. With operations based in Johannesburg and warehousing in Cape Town, we offer a smart, low-risk route into the African market, combining remote-first efficiency with boots-on-the-ground sales support.
How We Help You Grow in the African Market
We can provide full brand representation across Africa, so you don’t need to set up your own operation. Acting as your brand on the ground, we manage sales, distribution, and local relationships.
Need boots on the ground without setting up shop? We recruit, train, and manage local sales talent on your behalf, professionals who know the market, speak the language, and can drive results. They handle lead follow-up, relationship building, and dealer support. Your team, embedded in our structure, fully backed, and ready to go.
We offer 3PL services with the added benefit of holding your stock on a consignment basis. This means your brand retains ownership until goods are sold, while we handle storage, fulfilment, and distribution locally.
Amplify AF is led locally by Lesley-Ann Geyer, your direct point of contact in the region. Learn more below.
Amplify General Trading L.L.C. is a MENA-focused brand promotion and business development company dedicated to the hospitality and foodservice sectors.
With a deep commercial network across the region, we help global brands gain visibility, build strategic relationships, and secure placement in key commercial kitchen projects. From consultants to operators, we ensure the right people know your name — and your value.
Whether you’re a manufacturer looking to break into new markets, a consultant seeking the right supplier, or a dealer wanting to expand your portfolio, we’re here to help.
Fill out the form and one of our team members will get in touch within 24–48 hours to understand your needs and explore how we can support your goals. No spam, no pressure, just a real conversation with people who know the industry.
Cape Town,
Western Cape,
8000, South Africa.
P.O. Box: 2275.
© 2026 Amplify General Trading L.L.C. All rights reserved.
